Business Operations of Ford Motor Company Essay - 1

Business Operations of Ford Motor Company - Essay Example According to the research findings, it can, therefore, be said that today, Ford Motor Company is the second largest vehicle manufacturer in America and ranks fifth in the world. The company initially introduced Ford Fiesta in the American market during the 1970s. However, this new product failed to grab a large percentage of the automobile market. Although Ford Fiesta did not sell in the American market, the product grabbed a place in the market of Europe and its sales volume has been good for more than four decades now. The Fiesta car is changing the preference of buyers in fairly quicker rate. Particularly, in Britain, Fiesta car model has the largest market compared to other car models. Based on the results of recent researches that customers are more willing to buy low CO2 automatic and low-cost vehicle, Ford has used Fiesta strategy to accommodate these preferences. The Fiesta’s gearbox is different from traditional torque converters. It is a dual-clutch transmitter and t his enables it to drain less power, thus having a decent fuel economy. The Ford Fiesta car has a kinematic design. Ford Company uses this design to ensure minimal noise, harshness, vibration, and smooth ride. This product also has many features like 6-Speed Powershift Automatic Transmission (SPAT), Ti-VCT Engine (Twin Independent Variable Camshaft Timing), ESP (Electronic Stability Programme that has TSC (Traction Control System), fuel efficiency, easy fuel, seductive center console, and Bluetooth that has voice control. The company represents this new brand with a better warranty and services. The buyers of Ford Fiesta are given a 3-year warranty that is only valid when the vehicle is in the appropriate condition prescribed in the owners’ manual that is authorized by Ford Service Center.